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Websites for home-service trades

More calls.
More booked jobs.
No agency runaround.

We build fast, mobile-first websites for home-service businesses… built to turn visitors into phone calls and quote requests, not just look nice.

Request a Quote

Senior-led build process. Clear scope. Clear price. No sales pressure.

Real Work, Real Results

We don’t just design pretty sites. Here’s what happened when we rebuilt one for a real client.

Client: Local Electrical Service
  • Outdated Design
  • Unclear distinction between residential/commercial
  • Poor mobile experience
  • No distinct user journeys or strong CTAs

Our Work & Results:

  • Redesigned site and service pages
  • Reorganized content architecture
  • Adjusted mobile views
  • Created multiple user journeys based on audience
  • Faster load times
  • Visual distinction between service lines
  • Increase in online quote requests
powertech-residential
powertech-svcs
powertech-commercial
powertech-generators

Choose Your Package

Simple pricing. Defined scope. Fast delivery.

Starter Growth Site

$3,750

A solid, professional online presence that drives leads—fast.
Includes:
  • Up to 5 static pages
  • Conversion-focused layout
  • Mobile-first build
  • Basic SEO setup
  • Contact form + email integration
  • 10 business-day turnaround
Get Starter Quote

Pro Growth Site

$5,950

A solid, professional online presence that drives leads—fast.
Includes:
  • Up to 8 pages
  • Blog or resources section
  • Advanced forms / webhooks
  • On-page SEO optimization
  • 2 rounds of revisions
  • 15 business-day turnaround
Get Growth Quote

Authority Site

$8,750

A solid, professional online presence that drives leads—fast.
Includes:
  • Up to 12 pages
  • Lead magnet funnel
  • CMS training
  • Baseline speed optimization
  • Basic CRO
  • 20 business-day turnaround
Get Authority Quote
Need something bigger, or not sure which tier fits your business? Tell us about your situation and we’ll point you to the right fit.

Who You're Working With

Browncoat Digital is led by Michael Guill, 25+ years building websites and 10+ years leading digital experience teams… not a template shop, not a call center with a sales script. When you request a quote, you’re talking to the person who’ll actually be building your site.

Michael Guill

How it Works

A proven framework, tuned to your brand.

Quick kickoff

You tell us what you do, who you serve, and what you want the site to do. If you already know your package, great. If not, we’ll point you to the right tier.

Build fast

We design and build from a proven framework, tuned to your brand and your goals. You get clear check-in points, not endless meetings.

Review and launch

You review. We polish. We launch. Then you get the basics you need to run the site day-to-day.

Concept Work

How We'd Approach Your Trade

These are concept designs (not live client sites) showing how we’d tackle common home-service categories. Want to see a real client result first?

Aura Air
Concept - Spec Residential HVAC

Aura Air

A clean, comfort-focused HVAC experience that positions home climate control as effortless, efficient, and intelligently managed.

Mobile-Ready, No Excuses (Mobile Optimization) User-First Thinking (UX Strategy)
River City Rapid Restore
Concept - Spec Residential Restoration

River City Rapid Restore

An urgency-driven restoration website concept designed to convert high-stress situations into immediate action, combining emotional CRO with clear, trust-first UX for homeowners facing water, fire, or mold emergencies.

Built for Urgency (Emotional CRO) Calls That Convert (CTA strategy)
Prairie & Pine
Concept - Spec Residential Landscaping

Prairie & Pine

A design-forward landscaping website concept that blends natural aesthetics with thoughtful UX, crafted to inspire homeowners and guide them from inspiration to a seamless, high-value outdoor transformation.

Designed to Inspire (aspirational CRO) Guided User Flow (UX strategy)
Cornhusker Fix-It
Concept - Spec Residential Handyman

Cornhusker Fix-It

A no-BS handyman website built for real homeowners—mixing Midwest charm with conversion-focused UX to turn “I’ll fix it later” into booked jobs today.

Built to Convert (CRO) User-First Thinking (UX Strategy)
Iron & Flow
Concept - Spec Residential Plumbing

Iron & Flow

A modern, no-nonsense plumbing brand built to earn trust fast and convert urgent service calls into booked jobs.

Built to Convert (CRO) Mobile-Ready, No Excuses (Mobile Optimization)

Common Questions

Do I need to write all the website text?
No. If you have existing copy, we can clean it up and structure it. If you have nothing, we can draft new copy with your input.
What do you need from me to start?
We'll need information about your business, target audience, goals, and any existing brand materials or content you'd like to include. We have a very simple intake form that you can fill out online at your leisure.
Can I add extra pages or features?
Yes, we can customize the website to include additional pages, features, and functionality based on your specific needs.
Do you offer ongoing support after launch?
Yes, we offer ongoing support and maintenance packages to ensure your website stays up-to-date and runs smoothly.

Ready to Get More Calls From Your Website?

Tell us a bit about your business and your goals. We’ll reply with next steps and a clear quote range.
  • Real Person Reply No automated bots or sales pressure.
  • Fast Turnaround Starter builds launch in 10 business days.