More calls.
More booked jobs.
No agency runaround.
I build fast, mobile-first websites for home-service businesses… built to turn visitors into phone calls and quote requests, not just look nice.
Senior-led build process. Clear scope. Clear price. No sales pressure.
Real Work, Real Results
I don’t just design pretty sites. Here’s what happened when I rebuilt one for a real client.
- Outdated Design
- Unclear distinction between residential/commercial
- Poor mobile experience
- No distinct user journeys or strong CTAs
Our Work & Results:
- Redesigned site and service pages
- Reorganized content architecture
- Adjusted mobile views
- Created multiple user journeys based on audience
- Faster load times
- Visual distinction between service lines
- Increase in online quote requests




Choose Your Package
Simple pricing. Defined scope. Fast delivery.
Starter Growth Site
$3,750
- Up to 5 static pages
- Conversion-focused layout
- Mobile-first build
- Basic SEO setup
- Contact form + email integration
- 10 business-day turnaround
Pro Growth Site
$5,950
- Up to 8 pages
- Blog or resources section
- Advanced forms / webhooks
- On-page SEO optimization
- 2 rounds of revisions
- 15 business-day turnaround
Authority Site
$8,750
- Up to 12 pages
- Lead magnet funnel
- CMS training
- Baseline speed optimization
- Basic CRO
- 20 business-day turnaround
Need something bigger, or not sure which tier fits your business? Tell us about your situation and I’ll point you to the right fit.
Who You're Working With
Browncoat Digital is led by Michael Guill, 25+ years building websites and 10+ years leading digital experience teams… not a template shop, not a call center with a sales script. When you request a quote, you’re talking to the person who’ll actually be building your site.

How it Works
A proven framework, tuned to your brand.
Quick kickoff
You tell me what you do, who you serve, and what you want the site to do. If you already know your package, great. If not, I’ll point you to the right tier.
Build fast
I design and build from a proven framework, tuned to your brand and your goals. You get clear check-in points, not endless meetings.
Review and launch
You review. I polish. We launch. Then you get the basics you need to run the site day-to-day.
Concept Work
How We'd Approach Your Trade
These are concept designs (not live client sites) showing how I’d tackle common home-service categories.

Aura Air
A clean, comfort-focused HVAC experience that positions home climate control as effortless, efficient, and intelligently managed.

River City Rapid Restore
An urgency-driven restoration website concept designed to convert high-stress situations into immediate action, combining emotional CRO with clear, trust-first UX for homeowners facing water, fire, or mold emergencies.

Prairie & Pine
A design-forward landscaping website concept that blends natural aesthetics with thoughtful UX, crafted to inspire homeowners and guide them from inspiration to a seamless, high-value outdoor transformation.

Cornhusker Fix-It
A no-BS handyman website built for real homeowners—mixing Midwest charm with conversion-focused UX to turn “I’ll fix it later” into booked jobs today.

Iron & Flow
A modern, no-nonsense plumbing brand built to earn trust fast and convert urgent service calls into booked jobs.
Common Questions
Do I need to write all the website text?
What do you need from me to start?
Can I add extra pages or features?
Do you offer ongoing support after launch?
Ready to Get More Calls From Your Website?
Tell me a bit about your business and your goals. I’ll reply with next steps and a clear quote range.
- Real Person Reply No automated bots or sales pressure.
- Fast Turnaround Starter builds launch in 10 business days.